Episode 49 - Steph Douglas on mum guilt, parenting preteens and building her brilliant business Don’t Buy Her Flowers

This time I’m joined by Steph Douglas, CEO and founder of Don’t Buy Her Flowers. I’ve been following Steph online since the early days of her blog, and then watching DBHF go from strength to strength, so was really excited to sit down with her and talk to her not just about building a business, but a whole raft of other topics. 

I’m always intrigued to hear about how people launch and grow a company: DBHF launched in 2014 with three packages for new mums, but really ‘went viral’ when Sarah Turner from The Unmumsy Mum mentioned the business to her followers. The small matter of the Covid pandemic landing in all our lives right before Mothers Day in 2020 was another enormous turning point for the business, and we discuss what it was like navigating that alongside parenting three small children (remember those heady days of ‘homeschooling’ - shudder…).

We also touch on:

• The step-change of going from 2 kids to 3

• Mum guilt

• The pros and cons of social media and why ‘Instagram holidays’ help Steph manage overwhelm

• Why gratitude journaling ended up surprising her with its effectiveness

• The mental load and de-programming relationship stereotypes

• Parenting preteens in the social media age

Don't Buy Her Flowers is at https://www.dontbuyherflowers.com/  and you can also find Steph at https://www.instagram.com/steph_dontbuyherflowers/ where she presents her wonderfully unvarnished take on parenting three kids and juggling that with running her business with a big dollop of humour…