let’s get to know one another…
HI…
I’m Emma, and I’m passionate about helping people unlock their potential through coaching.
For three decades I worked in academic publishing with many well-known brands, with a short detour into agency life in Copenhagen where I trained as a Scrum Master. My later roles focused on strategy, business process optimisation, change and transformation, and internal communications.
In my last corporate role I also led our ERG for gender equality, where my interest in DEIB and coaching/mentoring really blossomed.
When the pandemic hit, I was home-schooling two primary school children, and for some reason decided to set up my own podcast…many years later it is still going strong and I have now interviewed dozens of midlife wellbeing & menopause experts, inspiring women who have undergone midlife reinventions, and tackled topics relating to multigenerational workforces and ageism in the workplace.
In 2022 I set up my company Managing the Menopause, which works with companies to help them become menopause-friendly.
I then decided to augment the coaching training I had already completed with the Henley Business School Postgraduate Certificate in Executive Coaching. (Best. Decision. Ever!) The course is one of the few that is triple-accredited by the ICF, the EMCC and the Association for Coaching. I also hold the ProSci Change Management qualification and Lean Six Sigma Green Belt.
I live in Oxford, with my husband Stephen and our two children. I am co-ordinator for the Oxford Parents for Future group, and am a Co-Director of the Udjat CIC.
And if you’d like to know why I named my coaching business The Triple Shift…read on!
“Working with Emma has been a real pleasure. Emma’s insight and ability to gently challenge my thinking have empowered me to make sharper decisions, inspire my team and facilitate change. If you’re looking to unlock your full potential then Emma is the coach you need!”
What is the triple shift?
The ‘triple shift’ refers to when women juggle caregiving, spousal duties, and professional obligations. The term was coined in 1995 by sociologists Duncombe and Marsden, although the phenomenon remains relevant to today. In 2024, working women in the UK spent an average of 57 minutes more than men each day on unpaid tasks, such as housework and caregiving.
Impacts of the ‘triple shift’ include:
Career Development: The triple shift divides a woman’s time and energy among multiple roles, leaving less time for career-enhancing activities like networking, skills training, mentorships, sponsorships, or taking on extra projects.
Higher Levels of Stress and Burnout: Balancing three sets of responsibilities increases physical and mental exhaustion, leading to higher burnout rates among women than men. In a 2023 report from Future Forum, 46% of women reported higher levels of burnout vs 37% of men.
Pay, Promotion, and Pension Gaps: Women experiencing the triple shift are more likely to work part-time or in flexible roles. These often pay less and provide fewer chances for advancement. Even those who remain in full-time positions may find the triple shift can slow their advancement, contributing to pay gaps and reduced likelihood of reaching senior roles. The cumulative impact of slower career progression, pay gaps, and possible career breaks results in lower lifetime earnings, which affects savings and financial security in retirement. Many women enter their later years with less pension and savings, potentially leading to old-age poverty.
Perception and Gender Bias: The juggle of balancing multiple roles may fuel perceptions that women are less committed to their careers, reinforcing biases that view men as more suitable for senior positions.
In 2024, I wrote a LinkedIn post on the “midlife collision” which clearly stuck a nerve - with over 250,000 views, thousands of reactions and hundreds of comments.
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Fun facts about me
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Want to work with me?
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